Privacy Policy

DATA PRIVACY POLICY

COVERAGE

We have developed and provided this Privacy Policy to inform you (the “User”) of our practices and policies regarding the collection, use, maintenance, and disclosure of your personal data and information that is collected during your access to and use of our www.be.rs website and any other BERS® websites (“Website”). This is accordance to the Bundesdatenschutzgesetz and Telemediengesetz.

At BERS® GmbH, Frankfurt Germany (referred to as “ BERS”, “us” or “we”, we respect your privacy.

Please be aware the data-transfer within the internet is in general exposed to security issues. A full coverage of illegitimate third-party access is almost unfeasible.

WHAT TYPES OF INFORMATION DO WE COLLECT?

We collect two types of information about Users of our Website, Webservices (BERS® Edit and BERS® Portal, the BERS® APP and branded BERS® Enterprise APPs and the other Services: Personally Identifiable Information and Non-Personally Identifiable Information.

“Personally Identifiable Information” or “PII” is information that identifies a specific User. When you voluntarily engage in certain activities on the Website or using the other Services or the Software such as creating an account, using BERS® Edit, creating, publishing and/ or distributing content and/ or viewing the content via the BERS® APP and branded BERS® Enterprise APPs and/ or a regular Webbrowser, completing a survey, sending feedback, communicating with us, requesting information or support, or applying for a job, you may provide or be asked to provide certain information about yourself. In doing so, you may provide us with certain personal information about yourself, such as your full name, mailing address, email address, telephone numbers, passwords, password hints, age, gender, geographic location, etc. If some of the information requested is required to be provided to engage in the activity, and you do not wish to provide that information, then you will not be permitted to engage in that activity. In certain cases, Non-PII may be correlated to a particular User (as discussed below) in which such information would be treated as PII.

In some cases another user (such as a system administrator) may create an account on your behalf and may provide your information, including PII (most commonly when your company requests that you use our products). We collect PII information under the direction of our customers and often have no direct relationship with the individuals whose personal data we process. If you are an employee of one of our customers and would no longer like us to process your information, please contact your employer.

BERS® also uses certain “Service Providers” who will receive PII in connection with the provision of services to BERS®- the “Service Providers” are third party providers of goods or services to us and who may perform functions on our behalf, like providing cloud services, providing analytics services, managing forums and blogs and sending emails and other communications. These Service Providers may also collect and receive certain of the PII described above in connection with their provisions of such services but may not use PII for their own purposes.

BERS® may obtain PII from third parties and combine that with information we collect through the Services. For example, we may have access to certain PII from a third party social media or authentication service if you log into our Services or that service or otherwise provide us with access to information from that service, including when we offer media features such as the Twitter “tweet” button. Any access that we may have to such PII from a third party social or authentication service is in accordance with the authorization procedures determined by that service. By authorizing us to connect with a third party service, you authorize us to access, use and share your PII. You should check your privacy settings on these third party services to understand and change the information sent to us through these services.

“Non-Personally Identifiable Information” or “Non-PII” is information that does not identify a specific User. This type of information may include things like the identity of the websites you visit before and after coming to our Website, the Software (and features) that you are using and other software and hardware used, your Internet Protocol (“IP”) address, your country or geography, and aggregate purchase data.

When Users install, activate and/or use the Software, a feature sends information about the technical operation and information about the User’s operating system and other software and hardware, and it communicates with BERS® servers for technical issue identification and resolution purposes, as well as to check for updates, patches, and compatibility. All of the foregoing described information collected does not in and of itself identify a particular User but may be combined with other information to possibly correlate to determine a User’s identity; if the information is so correlated and does actually identify a User as a result, then the information would thereafter be considered as PII.

BERS® and our Service Providers may also automatically collect Non-PII through the use of electronic tools like Cookies and Web beacons or Pixel tags, discussed below. For example, we currently use Google Analytics and Fabric® as an analytics provider. To learn more about the privacy policy of Google Analytics and Fabric® refer to their “Policies and Principles”.

COOKIES

To facilitate and customize your experience with the website and other services, we store cookies on your computer. A cookie is a small text file that is stored on a user’s computer for record-keeping purposes which contains information about that user. We use cookies to save you time while using the website, remind us who you are, and track and target user interests in order to provide a customized experience. Cookies also allow us to collect non-PII from you, like which pages you visited and what links you clicked on. Use of this information helps us to create a more user-friendly experience for all visitors. Most browsers automatically accept cookies, but you may be able to modify your browser settings to decline cookies. Please note that if you decline or delete these cookies, some parts of the Website may not work properly.

We may use other industry standard technologies like pixel tags and web beacons to track your use of our Website pages, or we may allow our Third Party Service Providers to use these devices on our behalf. Pixel tags and web beacons are tiny graphic images placed on certain pages on our Website, or in our emails that allow us to determine whether you have performed a specific action. When you access these pages or open or click an email, pixel tags and web beacons generate a Non-Personally Identifiable notice of that action. Pixel tags allow us to measure and improve our understanding of visitor traffic and behavior on our website, as well as give us a way to measure our performance. We may also utilize pixel tags and web beacons provided by our partners for the same purposes.

HOW DOES BERS® USE THE INFORMATION IT COLLECTS?

We collect PII (“Personally Identifiable Information”) only in accordance to the Bundesdatenschutzgesetz und Telemediengesetz. We use PII to provide products and services to you, improve our marketing and promotional efforts, analyze and enhance website and other services operation and use, improve product and service offerings, and to otherwise tailor your experience. We may also use PII to contact you, troubleshoot issues, provide marketing and promotional information, enable you to communicate, collaborate and share content, process and complete transactions, resolve disputes, accomplish administrative tasks, enforce our agreements with you, investigate and prevent unauthorized access to services, fraudulent usage and other illegal activities, comply with applicable laws, and cooperate with law enforcement activities.

We will not share your PI with other parties without your explicit approval.

GOOGLE ANALYTICS

Our website is enabled with „Google Analytics“, provided by Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA), to analyze and track usage of the website. This service uses „Cookies“ – a small text file , which is stored on your device. The data collected using Cookies may be transferred to a Google Server located in the USA and stored on Googles behalf.
This website uses IP-anonymisation which disconnects the personal information related to your IP address. Based on the formal agreement between the operator of the website and Google Inc. they analyze the website and supply services related to the usage of the website.

You can refuse cookies by turning them off in your browser. You can read more about how to disable cookies in the help menu of your browser. Alternatively you can install a browser-plugin to retain your browser from sharing any information (including your IP-Adress) with Google Inc. You can download and install this plugin using the following link: https://tools.google.com/dlpage/gaoptout?hl=en

Alternatively clicking the following Link, prevents Google Inc. from tracking any data on you visiting our website.
Clicking this link you download the „Opt-Out-Cookie“. Therefore your browser has to allow the use of cookies in general. If you regularily clear cookies you might have to click the above link on each visit of this website.

For more information about the usage of your data via Google Inc. please refer to the following link

WEB-FONTS via FONTS.COM and Google Webfonts

This website uses web-fonts for a visual attractive and homogenious display of its contents which are provided via FONTS.COM and/ or Google Fonts. When entering our website/ webservice, your browser loads the relevant fonts into its cache to display text, copy and typo correctly.

For the above reason your browser has to connect with the servers of FONTS.COM and/ or Google Inc. doing this exposing your IP-Adress to FONTS.COM and/ or Google Inc.. Using above web-fonts allow us to display our contents in a homogenious and visual attractive way which is a justifiable interest and therefore covered by Art. 6 Abs. 1 lit. f DSGVO.

If your browser does not support web-fonts a standard font from your computer will be used as substitute.

You can find more Information on FONTS.COM using the following link

BERS® GmbH may offer you a newsletter subscription to update you regularly. If you want so subscribe to our newsletter you have to enter a valid email-address.

INFORMATION CANCELLATION/ DELETION

On the basis of the Federal Data Protection Act, you may contact us at no cost if you have questions relating to the collection, processing or use of your personal information, if you wish to request the correction, blocking or deletion of the same, or if you wish to cancel explicitly granted consent. Please note that you have the right to have incorrect data corrected or to have personal data deleted, where such claim is not barred by any legal obligation to retain this data.

Frankfurt, Mai 2018

BERS® GmbH
Dreieichstrasse 59
60594 Frankfurt, Germany
info @be.rs